So, Time apologized. And I say, so what?
So what that their inclusion of a word channeled IMMENSE media attention their way?
So what that the inclusion of a word defining a centuries-old social movement calling for an end to women’s subjugation was put on display for public mockery?
So what if its inclusion perpetuated a firestorm of internet arguments – from misogynist hate groups all the way down to the way women, themselves wish to identify – the vitriol spewed, vertically and horizontally, as they took the bait and battled it out?
So, what does it all mean?
What about the apology?
What about the supposed “oversight?” The “Oopsie, we didn’t think it would be so distasteful?”
We need to start scrutinizing a little harder, don’t you think?
I really don’t give a shit that they apologized.
You know why?
Because it’s 2014 and everyone should know better.
Because I don’t believe for a second that this controversy was unintentional.
Because as a media outlet, Time holds an immense amount of power in their ability to manipulate the masses.
Because what Time did was a very calculated maneuver that served to not only minimize gender-based oppression, but in turn, minimize women, themselves.
What are our standards?
Is it really “HUGE” when a media outlet offers an orchestrated apology for a calculated media firestorm that used women as pawns in their attention-grab?
Is that a win for feminism?
Did the Patriarchy just fall because an oppressive force give a poo-poo little shrug and lip service to the tyranny they fuel?
This incident is no different than any other blow-off women receive when they raise a ruckus over injustice.
Like when the World Health Organization acknowledged that women should be treated with respect in childbirth. That wasn’t “HUGE” either, it was a centuries’-late response to women’s demands to be treated like humans.
Or when ACOG acknowledged, decades late, that the cesarean rate was a epidemic that needed to be reversed. Not “HUGE.” More like a “shit, the women are increasingly pissed that we’ve been slicing and dicing them without legitimacy and evidence for YEARS and we’d better do some belated lip service in order to save face…”
Or how it’s radical to suggest that women are the most invested people in their health and outcomes of their pregnancies.
How it’s a win when we find out the politician making rules and laws about our bodies is in favor of us being the deciders.
That these things are on the table as mentionable, as victories is telling.
It reminds us of our still subservient place. It reminds us just how far we have yet to come.
We need to start being more APPALLED and less forgiving at these supposed lapses of judgement.
When are we going to raise the bar for expectations around gender-based equality and legitimacy?
An apology can’t undo the wasted time, the downward-spiraling conversations, the distraction and the disdain.
There is no room for undermining feminism when women’s rights all over the globe are being trampled on in countless ways.
There is no excuse for laughing about issues of inequality that still threatens women’s lives, today.